In terms of digital marketing, social networks have become over the past ten years, the ideal and effective medium for carrying out effective communication. Or, a marketing campaign around their product, their company or their brand.
This finding is due to the fact that social networks are popular with the greatest number of Internet users around the world. Indeed, all brands and companies are present there. They extol the qualities of their products or brands as much as possible.
But how do you succeed in your communication on social networks, in order to achieve your goals in terms of digital marketing?
In the rest of our article, we deliver the 7 capital rules to making your brand or business triumph on social networks:
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1-Select the right social networks:
The first rule to follow for successful social media communication is to make an optimal selection of the social media (s) through which you will be campaigning.
Why ? Because it is simply difficult or even penalizing to want to manage your brand or your business through a large number of social media. It's about choosing the right social network that matches the profile of your product or entity.
Also, take into consideration that the communication style changes from one social network to another. Facebook is not Instagram for example.
2-Promote your content through effective communication:
2nd important rule is knowing how to promote your content through the social network on which you communicate.
This is to ensure that your content is of high quality, highly visible, and well shared by the greatest number of your followers or subscribers.
To do this, you need to know the right time to publish your posts. So, make sure you interact with your community by committing yourself to it as much as possible: giving good advice, participating in interesting discussions, and above all answering your community's questions.
3-Inbound Marketing:
3rd effective rule for successful social media marketing consists in particular of using the basic rules of Inbound Marketing, namely: attract, convert, conclude, and build loyalty.
Indeed, Inbound Marketing turns out to be a very effective technique in terms of digital marketing. Because it makes it possible to attract as many valid prospects or qualified leads as possible in record time. And this, without boasting too much about the qualities of its product, but by providing effective advice and tips that help to solve the problems of its community or its Buyers Personas.
4- Thank your most loyal followers:
To retain your followers as much as possible, don't forget to reward those among them who are the most loyal. That is, those who are most active and most interested in your brand and its content.
In order to reward them you can send them gifts. Invite them to certain private events, or even award them badges on their profile.
5-Be authentic:
5th rule of thumb for effective communication on social media is to be authentic. Indeed, it has recently been proven that the authenticity in the content you share, the quality of your brand, as well as in your comments result in having very good credibility with Internet users in general. And also, with your followers in particular.
6- Be clear and precise:
The 6th rule for the success of your communication on social networks, consists in clarity and precision. Internet users reserve a great deal of respect for profiles and / or brands whose communication is clear and precise. Because these two elements put others at ease and give them a feeling of security. Why ? Because they know exactly what to expect. So the loyalty process becomes faster and more efficient.
7- Pay attention to the news:
And here we are at The 7th Golden Rule for a successful digital marketing campaign on social media. It means paying attention to the news around you all the time. But also, which interest your community. This will keep you from looking overwhelmed and earn you the respect of your fans. In addition, your page will always be new and updated.
Smarktic: Digital marketing agency in Casablanca
If you want to succeed in your social media communication, do not hesitate to contact Smarktic. Your agency specialized in digital marketing based in Casablanca.
Smarktic will support you from the start of your digital marketing campaign until you reach your goals.
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