5 Things You Need to Know About Social Media and SEO

 Dreaming of unhindered business growth resulting from cheap marketing tactics?

You must be!

Because that’s just what every business owner wants.

How can Social Media Impact Your SEO?

If fast business growth is what you want, social media platforms can help you achieve the goal.

How?

Simply by improving your site’s SEO!

And as you might already know, sites that are perfectly optimized for SEO translate to online business growth like nothing else.

Curious about the impact of social signals on your site’s search engine rankings?

If yes, then here’s a few things you’d like to know about social media and SEO:

1.     Social Media Presence Helps Drive Traffic

2.     Can Improve Your Search Engine Rankings

3.     Ensures Better Content Reach

4.     Social Media Platforms are Search Engines Too

5.     Leads to Boosted Rankings in Local SERPs

 

1.               Social Media Presence Helps Drive Traffic

Hiring a social media marketing services , or anywhere else around the world, can have a positive impact on your site’s traffic simply by increasing your content’s visibility online.

In other words, promoting your products via social media helps in building customer trust and attracting an increased number of visitors to your business site.

Which in turn improves your rankings owing to the fact that web traffic is one of the most important ranking factors of Google.

2.               Can Improve Your Search Engine Rankings

Apart from improving your site’s rankings by increasing your web traffic, social media profiles can also help increase your search engine visibility as they also often appear in search engine results.

For instance, if a user searches Google for the best Italian restaurants in London, they’re likely to see an Italian restaurant’s Facebook page ranking below the local search results.

Google also shows the ratings of the page and reviews, which, if good, can improve your rankings and bring in more online visitors.

3.               Ensures Better Content Reach

In today’s world, you’d hardly find anyone who isn’t on social media.

Your potential customers are spending a big chunk of their time on social media every single day. And many of them end up spending their money too, buying products from brands that have well-optimized social media profiles and great customer reviews.

Which makes social media an excellent channel for ensuring that your content is reaching your targeted audience.

4.               Social Media Platforms are Search Engines Too

Did we just talk about reviews and how they can build customers’ trust?

Well, these reviews are one of the major reasons why people often use their social media accounts to look up stuff.

And that’s how social media platforms serve as search engines as well.

5.               Leads to Boosted Rankings in Local SERPs

Another reason why you should hire social media marketing services is to elevate your local search rankings, especially if you own a small business.

If you maintain consistent business information across your social media profiles, it makes your business appear more credible, which ultimately leads to higher local search rankings.

Also, you can geo-tag your posts and stories on various social media platforms for an increased visibility among local audience.

Convinced enough? Start social media marketing, and watch your business grow unhindered!