In terms of digital marketing, social networks have become over the past ten years, the ideal and effective medium for carrying out effective communication. Or, a marketing campaign around their product, their company or their brand. This finding is due to the fact that social networks are popular with the greatest number of Internet users around the world. Indeed, all brands and companies are present there. They extol the qualities of their products or brands as much as possible. But how do you succeed in your communication on social networks, in order to achieve your goals in terms of digital marketing? In the rest of our article, we deliver the 7 capital rules to making your brand or business triumph on social networks: Add caption 1-Select the right social networks: The first rule to follow for successful social media communication is to make an optimal selection of the social media (s) through which you will be campaigning. Why ? Because it is simply difficult or even penalizing t...
SEO Mistakes: The List of SEO Mistakes You Must Avoid! SEO is a subtle preparation. A single deviation can seriously impact the position of your web pages! To avoid them, learn to spot these 6 (too) common SEO mistakes. Through ignorance or clumsiness, you constellate your SEO strategy with many errors. Some are tiny and others are major; some have only a limited impact, others can seriously affect the positioning of your web pages. And sometimes, a tiny oversight can have serious consequences, or even lead to your site being banned from search engine results. Learn how to spot these 6 common SEO mistakes to better eradicate them! SEO mistake # 1: you haven't edited your robots.txt file Cities have their signposts, websites have their robots.txt file. Magical, this one tells search engine robots which files and pages of your website they are supposed to crawl, and which are closed to traffic. The SEO mistake here is not optimizing this file, that is, leaving it as is. By default, ...